Define
Client—
nui Scarves is a conceptual luxury scarf company. They aim to elevate their natural and elegant brand to intrigue and captivate a sophisticated audience with their natural fabrics and pleasing visuals.
Challenge—
Design a branding package for a luxury scarf company and create social media and physical materials to match their ideal image.
Solution—
- Define a sophisticated style to emphasize the luxury nature of the products.
- Create social media marketing and print/product materials that align with the brand's goals and image.
Tools—
Design
The primary brand colors are neutrals to reference their all natural fabrics while the accent colors bring a pop to catch the eye and enhance the connection to the product.
To connect with their primary audience, I designed both an Instagram carousel post and an email marketing promotion.
Packaging is an important part of solidifying the branding and making an experience for the customers that enhances their overall enjoyment of the product.
In order to further reach the target audience and promote the website, I created simple flyers that could be set out or mailed to increase offline reach.
Reflection
Designing for a luxury brand was an interesting change that I really enjoyed. Spacing was a tricky piece to navigate since I wanted to fill space while also letting every element breathe and take up its own room.
Project Takeaways—
- When designing higher end branding, less is often more.
- White space is a powerful tool.
- Having a consistant photography style is crucial to matching the overall branding.
Back To Work
